Great to ensure trustworthiness of your data.
To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle …
Overview
What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile…
Recent Reviews
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.mparticle.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
14 people also want pricing
Alternatives Pricing
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is mParticle?
mParticle Video
Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
mParticle Integrations
- Amazon Advertising Sponsored Products
- Shopify
- Aarki
- Adobe Target
- Algolia
- Airship
- Amazon Redshift
- Bluecore
- CleverTap
- Epsilon Publishers
- Dynamic Yield
- Emarsys
- Google Analytics
- Google BigQuery
- Iterable
- Kissmetrics
- Looker
- Microsoft Azure
- Marigold Engage by Sailthru
- Twilio SendGrid
- Snowflake
- Tapjoy
- Treasure Data
- Webtrends Analytics
- Zendesk
- Wootric
mParticle Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Reviewers rate Support Rating highest, with a score of 8.
The most common users of mParticle are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(23)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
May 22, 2023
Great to ensure trustworthiness of your data.
To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle helps us to ensure we have accurate and trustworthy data to drive those journeys. It checks all incoming customer data to match our data plan and only forwards data that is valid. All or parts of the data are then forwarded to external services we use for user behavior analysis, sending customer journey notifications, and many more.
- Ensure trustworthiness of data.
- Connect different data sources at a central point.
- Allow to define where data should be sent to.
- Debug any data related issues that come from bugs in internal or external services.
- Some documentation can be improved — incredibly best practices when connecting external services.
- Data Plan.
- Engineering time and time spent testing new data tracking have been greatly reduced.
- Switching to a new setup for our user behavior analysis tool was done within one day. Thanks to backfilling support and easy setup within mParticle's dashboard.
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
January 24, 2023
A good starting point for understanding the power of CDP
- Audience creation
- Data forwarding
- Data governance
- ID Sync
- The lag is really bad. There is no way to do real-time targteing
- audience creation
- We can target users easily by creating audiences based on user activity
- We can ingest data from multiple sources
- We can use data from multiple sources to create audiences
I have not evaluated or used other products like mParticle
3
Data analytics and marketing automation.
1
coding- JS and Java, problem-solving, root cause analysis
- audience creatiing
- data forwarding to different platform
- data ingestion from different platform
- to find bugs in production App
- to validate data in UAT App
- Modifying data forwarded to different platform
- Customer Jouney life cycle
- ID Synchronisation
January 17, 2023
mParticle Review
This is our main customer data platform where we funnel multiple data sources into specific downstream tools/platforms.
- Ease of setting up connections
- Consistent data flow
- No missing data issues
- Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
- Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
- Audiences...definitely not as robust as Amplitude
- More options for data connections
- Consistent data flows
- User behavior deep dives
- This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.
We are definitely aware of Amplitude CDP and how they are constantly making updates to their CDP to make it better. If their offerings are a lot better than mParticle's, it might make sense to jump ship to Amplitude since we already use them for Analytics anyway.
October 19, 2022
mParticle solves critical data needs and helps you get the most from downstream vendors.
Our company leverages mParticle to ingest data from multiple client-facing platforms and backend services. This allows us to properly aggregate all our data into a single source of truth. We then are able to utilize this data downstream for customer engagement, analytics, and other technical event-driven needs(ie, feature flags).
- Collect customer data from multiple sources.
- Integrated with wide breadth of vendors and verticals.
- Helps track unregistered user data into registered user data.
- As more partners are integrated often takes communication between both companies to properly implement. Helping solve more of this cross-communication tech implementation through more detailed documentation would smooth the process out even more.
- Data collection in real time.
- Partner integration.
- Improved cross-functional ability to access data and saves hundreds of hours of engineering time to solve needs.
October 11, 2022
mParticle Experience Assessment
We use it to capture the main events and metrics from our communication efforts to then integrate this information to Amplitude.
- Data availability.
- Data governance.
- Data accuracy review.
- Having more analytics features to transform variables.
- Real-time information.
- Data governance.
- It has helped us in covering not having enough personnel to develop.
- We have been able to track and create real time efforts.